Portfolio/Case Studies
Proven Success in Business Growth & Expansion
​
With a track record of delivering exceptional results, I have helped businesses scale, optimize operations, and achieve substantial revenue growth. Below are some of the most impactful case studies showcasing my expertise in business expansion, strategic partnerships, and revenue generation.
$480M Sale to Curaleaf
Transforming Select into an Industry Leader
As part of the founding team at Select, I played a pivotal role in scaling the brand and implementing a business development strategy that positioned it for acquisition. By forging key partnerships, expanding into new markets, and optimizing sales strategies, Select was acquired by Curaleaf for $480 million—one of the largest deals in the industry’s history.
​
Key Contributions:
-
Developed and executed national expansion strategies.
-
Negotiated strategic partnerships to enhance brand value.
-
Led sales initiatives that generated over $200M in revenue prior to acquisition.
$85M in New Revenue Across Six Markets for Sluggers
Expanding a California Brand into National Markets
As Head of Expansion for Sluggers, I successfully spearheaded the brand’s entry into Arizona, Massachusetts, New York, Michigan, New Mexico, and Canada driving $85 million in new revenue. This expansion was achieved through meticulous market research, licensing agreements, and high-impact sales and marketing strategies.
​
Key Contributions:
-
Identified and secured profitable expansion opportunities.
-
Negotiated licensing agreements and optimized financial planning.
-
Developed training programs to streamline operations in new markets.
National Partnerships Yielding Multi-Million-Dollar Revenue
Leveraging Strategic Alliances for Business Growth
Throughout my career, I have established and managed national partnerships that have resulted in significant revenue growth for various brands. By aligning with key players in the industry and structuring high-value deals, I have facilitated partnerships that generated millions in revenue.
​
Key Contributions:
-
Established and nurtured relationships with top multi-state operators (MSOs).
-
Negotiated complex licensing and joint venture agreements.
-
Designed innovative sales strategies that maximized partnership success.